糖果塗鴉壁畫
Jolly Rancher 推出以繽紛街頭藝術設計的軟糖
今年春天,Jolly Rancher Gummies 迎來一次大膽的形象升級,推出限量版包裝,收錄跳脫框架的街頭藝術家 Danielle Mastrion(紐約)、Joe Starkweather(邁阿密)及 KidWiseman(洛杉磯)的設計作品。這些奪目的設計,歌頌街頭藝術充滿活力的精神,以及其凝聚社區的力量。
由 5 月 1 日起,這三位藝術家各自所在城市——紐約、洛杉磯及邁阿密——的大型壁畫,將開放供粉絲探索,將全新的 Jolly Rancher Gummies 包裝設計,栩栩如生地呈現出來,並展示各自社區豐厚的文化底蘊。這些壁畫,為 Jolly Rancher 粉絲,提供了一種令人興奮、互動性十足的方式,與品牌建立連繫,並親身感受街頭藝術的創作能量。
這款限量版 Jolly Rancher Gummies,融合青蘋果、藍色覆盆子、車厘子、提子及西瓜等令人垂涎的口味,現以三款獨特設計、7 盎司及 13 盎司包裝,於全國各大零售商上架發售。每款獨特的設計,均捕捉了藝術家各自風格的精髓,並歌頌充滿活力的街頭藝術世界。
Jolly Rancher 與這些才華洋溢的街頭藝術家之間的合作,為品牌提供了一種清新的方式,與粉絲互動,並為這款廣受歡迎的軟糖,帶來全新的視角。此舉亦凸顯出公司致力支持藝術、推廣創意表達的承擔。
英文原文
This spring, Jolly Rancher Gummies are getting a bold makeover with limited-edition packaging featuring designs from boundary-breaking street artists Danielle Mastrion (NYC), Joe Starkweather (Miami), and KidWiseman (LA). These eye-catching designs celebrate the vibrant spirit of street art and its ability to bring communities together.
Starting May 1, large-scale murals in each of the artists' respective cities - NYC, LA, and Miami - will be open for fans to explore, bringing to life the new Jolly Rancher Gummies packaging designs and showcasing the rich culture of their communities. These murals serve as an exciting, interactive way for Jolly Rancher fans to connect with the brand and experience the creative energy of street art.
The limited-edition Jolly Rancher Gummies, featuring a mix of mouthwatering flavors like green apple, blue raspberry, cherry, grape, and watermelon, are now available in three distinct designs in 7oz and 13oz pouches at retailers nationwide. Each unique design captures the essence of the artists' styles and celebrates the dynamic world of street art.
This collaboration between Jolly Rancher and the talented street artists is a refreshing way for the brand to engage with its fans and offer a new perspective on the popular gummies. It also highlights the company's commitment to supporting the arts and promoting creative expression.
- 來源
- Trend Hunter
- 發布
- 2023-05-01
- 品類
- Graffiti
- 出處
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