鬆軟主題品牌服裝系列
King's Hawaiian 與前職業美式足球四分衛 Eli Manning 合作推出名為 Soft Fans Collection 的聯乘推廣活動。這項品牌企劃包含一系列限量版服飾，趕在 Super Bowl LX 前推出。
King's Hawaiian 這項計劃，圍繞「Soft Fan」（軟粉絲）這個概念展開，指的是那些參與這項體育盛事時，主要著重社交及美食體驗、而非純粹著重運動本身的人士。這系列周邊產品，包括印有與比賽日美食及輕鬆觀賽相關幽默字句的運動衫及帽子，部分單品甚至在袖口印有一份基礎資訊指南——名為「Soft Fans Cheat Sheet」——介紹這項賽事。標語例子包括「Here For The Food」、「Run the Ball, Pass the Sliders」及「Defense Wins Games. Sliders Win Hearts.」
英文原文
King's Hawaiian's initiative centers on the concept of the 'Soft Fan,' defined as an individual whose primary engagement with the event is social and culinary rather than purely athletic. The merchandise line includes garments such as sweatshirts and hats adorned with humorous phrases related to gameday food and casual viewership, with some items even containing a basic informational guide — called the 'Soft Fans Cheat Sheet' — about the event on the sleeve. Example slogans include 'Here For The Food,' 'Run the Ball, Pass the Sliders,' and 'Defense Wins Games. Sliders Win Hearts.'
- 來源
- Trend Hunter
- 發布
- 2026-01-28
- 品類
- Humor
- 出處
- finance.yahoo