長者運動員代言精華液宣傳活動
Paula's Choice 推廣其 CellularYouth 抗衰老精華液
品牌 Paula's Choice 推出一項名為「The Long Game」的營銷計劃，主打多位 65 歲以上的女性運動員，推廣品牌全新推出的 CellularYouth Longevity Serum 抗衰老精華。
The Long Game 圍繞四位依然積極投身競技運動的女性個人故事展開。當中人物包括 100 歲仍「熱衷網球運動」的 Dorothy Wiggins、Glorious Broads 創辦人兼拳擊擂台上一股不可小覷的力量 MaryJane Fahey，以及「持續在賽道上突破可能極限」的 Madonna B. Hanna 及 Jacky Lee。
這些運動員所體現的精神，與 CellularYouth Longevity Serum 及其所標榜的活力、韌性及自我關愛理念，可謂不謀而合。
英文原文
The brand Paula’s Choice has launched a marketing initiative titled 'The Long Game,' which features female athletes over the age of sixty-five who are promoting the brand's newly released CellularYouth Longevity Serum.
The Long Game centers on the personal narratives of four women who remain actively engaged in competitive sports. The personalities include Dorothy Wiggins, who at 100 years old "remains an avid tennis player," MaryJane Fahey, who is the founder of Glorious Broads and a force to be reckoned with in the boxing ring, as well as Madonna B. Hanna and Jacky Lee, "who continue to push the limits of what's possible on the track."
The ethos of these athletes effortlessly aligns with the CellularYouth Longevity Serum and its claim of vitality, resilience, and self-care.
- 來源
- Trend Hunter
- 發布
- 2026-01-06
- 品類
- Seniors
- 出處
- benzinga