多元動力運動廣告活動
Joan Jett 與 SAINt JHN 聯同 Can-Am 推出「Outliers」
Can-Am 是一家以其三輪電單車廣為人知的公司，與搖滾偶像 Joan Jett，以及說唱歌手、歌手兼唱片製作人 SAINt JHN 合作，推出一則名為「Outliers」的全新廣告活動。
此活動旨在向多元化的公路騎士社群致敬，並挑戰大眾對公路騎士應有的外觀及行為方式的既定成見，藉此推廣一種包容並蓄的文化，讓更多人能夠體驗這項嗜好所帶來的興奮感。
BRP 旗下 Can-Am On-Road 全球營銷總監 Martin Ethier，就這項活動表示：「我們看見愈來愈多人投身這項運動，尤其是女性及來自多元社群背景的人士。無論他們是誰，所有 Can-Am 騎士，都共享著一份共同的連繫——那份馳騁在無與倫比公路上的熱愛。」
英文原文
Can-Am, a company that's widely known for its three-wheeled motorcycles, has partnered with rock icon Joan Jett and rapper, singer, and record producer SAINt JHN for a new ad campaign called 'Outliers.
The campaign seeks to honor the diverse community of on-road riders, and challenge the preconceived notions of how open-road riders should look and act to promote a culture of inclusion that allows more to experience the excitement that comes with the hobby.
Martin Ethier, Global Marketing Director for Can-Am On-Road at BRP spoke to the campaign, stating, “We’re seeing more and more people coming into the sport, especially women and people from diverse communities. No matter who they are, all Can-Am riders share one common bond; the love of hitting the road on a ride like no other.”
- 來源
- Trend Hunter
- 發布
- 2021-02-26
- 品類
- 出處
- can-am.brp