母職過渡期宣傳活動
Peanut 與 Tommee Tippee 希望「Matrescence」一詞納入詞典
「Matrescence」一詞由人類學家 Dana Raphael 於 1973 年創造，用以描述成為母親的發展過渡歷程，以及隨之而來的種種心理及生理體驗——然而這個詞至今仍未被正式收錄於字典之中，而 Peanut 與 Tommee Tippee 正發起一場活動，希望能改變這一現況。
Peanut 與 Tommee Tippee 攜手，於《紐約時報》刊登全版廣告，指出「IDGAF」一詞已被字典收錄，而「matrescence」卻未獲收錄。這則印刷廣告附有一個二維碼，連結至一項請願，呼籲將此詞加入字典及科技裝置之中，以免其被自動更正功能誤判，並讓女性在經歷深刻的生理、心理及情感轉變時，能感受到自己並不孤單。
英文原文
Matrescence is a word coined in 1973 by anthropologist Dana Raphael that describes the developmental transition of becoming a mother and the many mental and physical experiences that accompany it—but it's not officially recognized in the dictionary, and Peanut and Tommee Tippee are campaigning to change that.
Together, Peanut and Tommee Tippee took out a full-page ad in The New York Times, calling attention to the fact that "IDGAF" has landed a spot in the dictionary, but not matrescence. The print campaign has a QR code that links to a petition for this word to get added to dictionaries and tech devices so that it won't be autocorrected, and women will feel less alone when it comes to experiencing profound biological, psychological, and emotional shifts.
- 來源
- Trend Hunter
- 發布
- 2026-03-03
- 品類
- 出處
- famouscampaigns, change.org