可愛快閃店
Miniso 於波蘭克拉科夫開設首間快閃店
MINISO 是一個以設計主導產品及 IP 驅動零售體驗見稱的全球生活方式品牌，於波蘭克拉科夫開設首間快閃店。此臨時零售體驗坐落於 Galeria Krakowska 中央中庭——這是一個與該市主要火車站相連、緊鄰歷史悠久舊城區的知名購物地標——將於 2026 年 8 月期間全月營業，向波蘭南部地區介紹其沉浸式購物環境。
MINISO 於克拉科夫的快閃店，靈感取材自其自家 IP 角色 YOYO 的冒險主題。入口處設有醒目裝置，並展示公司不斷擴充的收藏玩具及盲盒系列，包括 YOYO Fly with the Wind 系列，以及迪士尼《星際寶貝》及《小熊維尼》授權系列。
英文原文
MINISO, a global lifestyle brand known for its design-led products and IP-driven retail experiences, has opened its first pop-up store in Kraków, Poland. Located in the central atrium of Galeria Krakowska, a prominent shopping destination connected to the city's main railway station and adjacent to the historic Old Town, the temporary retail experience will operate throughout August 2026 to introduce southern Poland to its immersive shopping environment.
MINISO's pop-up store in Kraków draws inspiration from the adventurous theme of its proprietary YOYO character. It features a prominent installation at the entrance and highlights the company's expanding range of collectible toys and blind boxes, including the YOYO Fly with the Wind Series alongside licensed collections featuring Disney's Stitch and Winnie the Pooh.
- 來源
- Trend Hunter
- 發布
- 2026-08-07
- 品類
- Books
- 出處
- rli.uk