運動裝備廣告牌
Ocean Spray 的 Reclaim Happy Hour 活動帶動澳洲人動起來
隨著愈來愈多成年人擁抱有意識飲酒的理念，並相應調整夜間生活模式，happy hour 正被重新定義，Ocean Spray 的 Reclaim Happy Hour 推廣活動正是一例。這項活動並非將下班後時段定位為值得期待的飲酒時刻，而是配合「daylife」文化的興起，邀請大眾早起、帶上健身裝備——以及旗下 Low Sugar 系列產品——並拍攝自己享受清晨活力運動時段的畫面。
品牌設置了多個廣告牌，向大眾發出「將早上六時變成你的 Happy Hour」的挑戰，同時準備了獨木舟、單車、瑜伽墊、毛巾等可供取用的裝備，接觸墨爾本一個充滿活力的海濱社區內熱愛戶外活動、喜歡在清晨時分動起來的跑手、泳手、單車愛好者及其他人士。
英文原文
As more adults embrace mindful drinking and nightlight shifts in accordance, happy hour is being reinvented, as seen in Ocean Spray's Reclaim Happy Hour activation. Rather than positioning after-work hours as a beverage occasion to look forward to, this activation, aligned with the rise of "daylife" culture, invited people to get up early, grab fitness gear—and bottles from its Low Sugar range—and film themselves enjoying a refreshing early-morning activity session.
Alongside billboards that challenged people to "Make 6AM Your Happy Hour," the brand set up grabbable items like kayaks, bikes, yoga mats, towels and more to reach runners, swimmers, cyclists and others in a vibrant beachside Melbourne neighborhood who love to get outdoors and get moving in the early hours.
- 來源
- Trend Hunter
- 發布
- 2026-04-14
- 品類
- Billboards
- 出處
- adsoftheworld