尋回寵物廣告牌
Hrvatski Telekom 打造有香氣的廣告牌，吸引走失的狗隻
克羅地亞電訊公司 Hrvatski Telekom，與創意廣告公司 Bruketa&Zinic&Grey 合作，打造出有助尋找走失寵物的香氣廣告牌。相比一般的走失寵物海報，這些廣告牌更具動態互動性，能夠釋放食物香氣，並在附近設有水碗，鼓勵寵物在被安全帶回前，逗留在附近不要走遠。這項活動，屬於推廣 Hrvatski Telekom 寵物 GPS 定位器更廣泛計劃的一部分。
Hrvatski Telekom 品牌總監 Branka Bajt 表示：「在克羅地亞，每年有超過 1,500 隻狗狗走失或流浪，為主人帶來沉重的情感負擔，亦為動物本身帶來實質的風險。失去寵物，對任何主人而言，都是人生中最艱難的時刻之一。」「我們的目標，是展現科技及創新解決方案，如何能豐富看似微小、實則極其重要的人生時刻。如果這項實驗，能夠協助拯救哪怕僅僅一隻狗狗，我們已經做了一件了不起的事。」
英文原文
Croatian telecom company Hrvatski Telekom collaborated with creative agency Bruketa&Zinic&Grey to create scented billboards that are useful for locating missing pets. More dynamic than the average missing pet poster, these billboards release the scent of food and include a water bowl nearby to encourage pets to stay close until they can be safely retrieved. The activation is part of a broader campaign promoting Hrvatski Telekom's GPS locator for pets.
“In Croatia, more than 1,500 dogs go missing or stray each year, creating an emotional burden for owners and a real risk for animals. Losing a pet is one of the hardest moments for any owner," said Branka Bajt, Brand Director at Hrvatski Telekom. "Our aim is to show how technology and innovative solutions can enrich what may seem like small, but are in fact extremely important life situations. If this experiment helps save even a single dog, we have already done a great thing."
- 來源
- Trend Hunter
- 發布
- 2025-12-18
- 品類
- Billboards
- 出處
- lbbonline