氣味互動戶外廣告
Billie 推出刮聞式戶外廣告活動
「Scratch-and-Sniff OOH Campaign」刮聞式戶外廣告活動，標誌著 Billie 首個互動式戶外廣告計劃，近日於紐約市正式推出。透過此活動，消費者獲邀直接與 Billie 全新的「Coco Villa All Day Deodorant」互動，只需刮開特別設計的海報，即可釋放出椰子雲呢拿香氣。
此做法，透過融入感官體驗，重新演繹傳統戶外廣告的形式。這些以腋下形狀為靈感的海報，讓路人能夠親身觸摸物料，親身感受香氣，為這款產品，帶來一段令人難忘的初體驗。透過在廣告活動中融入香氣元素，Billie 力求為其最新的自我護理產品，帶來更沉浸、更具實感的連繫。
這項活動於紐約市第八大道 505 號舉行，同時亦於全市其他多個指定地點展開。此活動，突顯出 Billie 持續致力透過非傳統及體驗式營銷策略，在個人護理領域推動創新的決心。
英文原文
The 'Scratch-and-Sniff OOH Campaign' marks Billie’s first interactive out-of-home advertising initiative, recently launched in New York City. Through this campaign, consumers are invited to engage directly with Billie’s new 'Coco Villa All Day Deodorant' by scratching specially designed posters to release a coconut-vanilla scent.
This approach reimagines traditional outdoor advertising by integrating a sensory experience. The armpit-inspired posters allow passersby to physically interact with the material and experience the fragrance firsthand, creating a memorable introduction to the product. By incorporating scent into the campaign, Billie seeks to offer a more immersive and tangible connection to its latest self-care offering.
The activation is available at 505 8th Avenue in New York City, as well as at additional selected locations throughout the city. This campaign highlights Billie’s continued efforts to innovate within the personal care sector through nontraditional and experiential marketing strategies.
- 來源
- Trend Hunter
- 發布
- 2025-04-29
- 品類
- Billboards
- 出處
- mybillie, instagram