全市喜劇宣傳活動
Cheez-It 的 Seize the Cheese this Fringe 帶動藝穗節觀眾參與
Cheez-It 作為全球最大表演藝術節愛丁堡藝穗節（Edinburgh Fringe）的官方零食合作夥伴，透過一項全城規模的「Seize the Cheese this Fringe」宣傳活動，吸引藝術節參加者的注意。此項旨在提升品牌認知度及文化關聯度的活動，包括試食體驗、於韋弗利車站設置的大型裝置，以及「Fringe 最芝士笑話」挑戰賽。
為突顯芝士感及喜劇元素，此活動邀請表演者提交其最「芝士」的笑話，讓評審團從中篩選出五位入圍者，藝術節參加者則可透過掃描散布城中各處的二維碼，投票選出自己心水笑話。最終，於 8 月 14 日，一位喜劇演員將憑其幽默與機智，奪得「Fringe 最芝士笑話」獎盃。
英文原文
As the Official Snack Partner of Edinburgh Fringe, the world's largest performing arts festival, Cheez-It is appealing to festival-goers with a city-wide Seize the Cheese this Fringe campaign. This activation to boost awareness and cultural relevance included sampling experiences, a large-scale installation at Waverley station, and a challenge to find the Cheeziest Joke of the Fringe.
To center cheesiness and comedy, the campaign invites performers to submit their cheesiest joke so that a panel of judges can whittle down the submissions to five finalists, and festival-goers can vote for their favorite by scanning QR codes scattered across the city. Ultimately, on the 14th of August, one comedian will be the recipient of the Cheeziest joke of the Fringe trophy for their humor and wit.
- 來源
- Trend Hunter
- 發布
- 2026-08-07
- 品類
- Livearts
- 出處
- lbbonline