諧星代言龍舌蘭宣傳活動
Espolòn Tequila 邀請 Ken Jeong 拍攝為期九日的 Short Kings 活動
Espolòn Tequila 與喜劇演員 Ken Jeong 合作，推出名為「Nine Days of Short Kings」的活動。這項趣味十足的活動，時間刻意配合 5 月 1 日至 5 月 9 日的 Short King Week 舉行。作為活動的一部分，品牌於其網站推出限量版降臨曆式禮盒發售。
Nine Days of Short Kings 降臨曆內含多款單品，包括 375 毫升裝的 Espolòn Blanco 及 Reposado 龍舌蘭酒、雞尾酒搖酒器、量酒器、龍舌蘭糖漿、辣椒青檸鹽配料、酸味糖果組合，以及一副撲克牌。本質上，這項活動以幽默手法，藉助 Jeong 五呎五吋的身高，以及品牌本身相對矮身的酒瓶，作為自信與真我的象徵，重新演繹「身高等同品質」的說法。
英文原文
Espolòn Tequila has launched a campaign called 'Nine Days of Short Kings,' in partnership with comedian Ken Jeong. This playful initiative is strategically timed to coincide with Short King Week, which falls on May 1st through May 9th. As part of the campaign, the brand is offering a limited-edition Advent-style calendar available for purchase on its website.
The Nine Days of Short Kings Advent Calendar boasts items like 375 millilitre bottles of Espolòn Blanco and Reposado, a cocktail shaker, a jigger, agave syrup, chilli-lime and salt garnishes, sour candy mix, and a deck of playing cards. In essence, the campaign humorously reframes the idea that height correlates with quality by using Jeong’s five-foot-five stature and the brand’s own relatively short bottle as symbols of confidence and authenticity.
- 來源
- Trend Hunter
- 發布
- 2026-04-22
- 品類
- Humor
- 出處
- morningstar