寓教於樂模擬記者會
SheaMoisture 舉辦 The Silk Press Conference 並推出新產品
SheaMoisture 舉辦了「The Silk Press Conference」——「一場以社交娛樂形式呈現的模擬記者招待會，由具影響力的美妝偶像、文化推手，以及一位格外多疑的『查案者』——Law Roach，公認的 Silk Press 之王——共同主演。」這場俏皮的活動，旨在突顯品牌最新的造型創新——Silk Press in a Bottle Prep Cream。
Silk Press in a Bottle Prep Cream 是一款輕盈質感的造型產品，讓消費者能夠打造柔順、持久的絲滑直髮造型，同時保護天然鬈髮的健康與完整性。此配方結合植物萃取直髮活性成分、餘甘子油，以及品牌專有的 Hydroplex Technology 技術。
The Silk Press Conference 活動，透過四位生活方式各異的具影響力女性——一位常旅行者、一位運動員、一位正準備迎接人生重要時刻的人，以及一位在日常生活中忙碌打拼的女性——將產品的實際效果生動呈現，突顯這款直髮造型如何在她們各自獨特的生活場景中依然保持完美。
英文原文
SheaMoisture hosted The Silk Press Conference — "a social edutainment mock press conference starring influential beauty icons, culture movers, and one particularly skeptical investigator: Law Roach, the undisputed King of the Silk Press." The cheeky campaign served to highlight the brand's latest styling innovation — the Silk Press in a Bottle Prep Cream.
The Silk Press in a Bottle Prep Cream is designed as a lightweight styling product that enables consumers to achieve smooth, long-lasting silk press styles while simultaneously protecting the health and integrity of their natural curls. The formula combines plant-derived straightening actives with Amla Oil and the brand's proprietary Hydroplex Technology.
The Silk Press Conference campaign brings the product to life by featuring four influential women with distinct lifestyles — a frequent traveler, an athlete, someone preparing for milestone events, and a woman navigating everyday life — to highlight how the press stays flawless in their unique circumstances.
- 來源
- Trend Hunter
- 發布
- 2026-03-09
- 品類
- Humor
- 出處
- prnewswire