針對獨立藥房的推廣活動
Cascadia Pharmacy Group 推出「Small Pharmacy. Big Care.」
Cascadia Pharmacy Group 推出「Small Pharmacy. Big Care.」公眾教育宣傳活動。此行銷項目由俄勒岡州衛生局資助，並由俄勒岡州立大學藥學院促成。
「Small Pharmacy. Big Care.」項目，於科瓦利斯、黎巴嫩及羅斯伯格三地設置廣告牌，並配合一套於 Bigcare.Video 上發布、紀錄片風格的影片，教育病患了解獨立藥房除配藥服務外，已提供的臨床服務，包括戒煙輔導、疫苗接種、藥物治療管理，以及慢性病支援。
此宣傳活動的推出，源於外界意識到——美國近 19,000 間獨立社區藥房，早已取得立法批准、醫療提供者資格，以及收費能力，然而大多數病患，仍不知道自己可以向當地藥劑師尋求協助戒煙，或管理糖尿病、高血壓等慢性病。
英文原文
Cascadia Pharmacy Group has launched the 'Small Pharmacy. Big Care.' public awareness campaign. This marketing venture was funded by the Oregon Health Authority and facilitated by the Oregon State University College of Pharmacy.
The 'Small Pharmacy. Big Care.' venture uses billboards in Corvallis, Lebanon, and Roseburg along with a documentary-style film at Bigcare.Video to educate patients about the clinical services independent pharmacies already offer beyond prescription filling. These include tobacco cessation counseling, immunizations, medication therapy management, and chronic disease support.
The campaign emerged from the recognition that nearly 19,000 independent community pharmacies across the United States have already gained legislative approvals, provider status, and billing capabilities, yet most patients remain unaware that they can ask their local pharmacist for help quitting smoking or managing a condition like diabetes or high blood pressure.
- 來源
- Trend Hunter
- 發布
- 2026-05-11
- 品類
- Billboards
- 出處
- prnewswire