搞怪零食伴侶宣傳活動
Sabrina Carpenter 主演 Pringles 的 Pringleleo 宣傳活動
Pringles 為超級碗推出一則以「零食靈魂伴侶」為主題的全新廣告。這項計劃名為「Pringleleo」，由 Sabrina Carpenter 主演。
這則名為 Pringleleo 的廣告，由廣告公司 BBDO New York 合作打造，是品牌「Once You Pop, The Pop Don't Stop」活動的一部分。這則廣告以幽默及奇幻手法呈現，描繪 Sabrina Carpenter 受品牌標誌性疊疊薯片造型的 Mr. P 吉祥物啟發，完全以品牌獨特的堆疊薯片，打造出一位理想的浪漫伴侶。這位零食靈魂伴侶名為 Pringleleo。
這則第 60 屆超級碗廣告，標誌著 Pringles 連續第九年於這個備受矚目的廣告時段亮相，這則 30 秒的敘事廣告定於第三節播出，另有一個時長 60 秒的加長版本於網上供觀看。整個整合營銷計劃，亦包括額外的數碼內容、社交媒體預告片、公關推廣，以及店內零售優惠。
英文原文
Pringles has introduced a novel, snack soulmate-inspired ad for the Big Game. Titled 'Pringleleo,' this initiative stars Sabrina Carpenter.
Developed in collaboration with the agency BBDO New York, the Pringleleo ad is part of the brand's 'Once You Pop, The Pop Don't Stop' campaign. The commercial leverages humor and fantasy as it depicts Sabrina Carpenter constructing an ideal romantic partner entirely from the brand's distinctive stacked crisps after being inspired by the iconic Mr. P mascot. The snack soulmate is named Pringleleo.
This Super Bowl LX commercial marks Pringles' ninth consecutive appearance in a high-profile commercial slot, with the thirty-second narrative scheduled during the third quarter and a longer sixty-second version available online. The integrated marketing effort includes supplementary digital content, social media teasers, public relations outreach, and in-store retail promotions.
- 來源
- Trend Hunter
- 發布
- 2026-02-04
- 品類
- Humor
- 出處
- mars