牛扒主題約會節目
Morrisons 的 Steak & Date 以牛扒喜好衡量契合度
在健康意識日漸高漲的消費者，積極圍繞優質蛋白質構建餐單之際，Morrisons 憑藉 Super Steak Saturday 優惠及 Steak & Date 系列，吸引顧客光顧其肉檔。
Super Steak Saturday 為 More Card 顧客專屬優惠，其構思源自一項研究發現——牛排是最受歡迎的情人節菜式，近 27% 的英國人計劃以一份多汁牛排慶祝這個節日。為協助大家自信地作出選擇，並在店內學到烹飪貼士，Morrisons 構思出一套全新版本的約會節目。《Steak & Date》由創作者 AngryGinge 及 Grime Gran 領銜主演，可於 Morrisons 的 Instagram 及 TikTok 上觀看，內容展現其中一位創作者，一邊享用 Morrisons 牛排一邊約會，另一位則在旁指導並實時反應。
英文原文
At a time when health-conscious consumers are actively building meals around quality proteins, Morrisons enticed shoppers to visit its butchers' counters with a Super Steak Saturday offer and the Steak & Date series.
Super Steak Saturday, exclusively available for More Card customers, was born out of research that found steak is a favorite Valentine’s Day dish, and close to 27% of Brits planned to celebrate the occasion with a juicy cut. To help people make confident choices and pick up cooking tips in-store, Morrisons came up with a fresh take on dating shows. Steak & Date, starring creators AngryGinge and Grime Gran, can be watched on Morrisons' Instagram and TikTok, showing one creator enjoying a date over a Morrisons steak, and the other coaching and reacting in real time.
- 來源
- Trend Hunter
- 發布
- 2026-02-19
- 品類
- Romance
- 出處
- creative.salon, morrisons-corporate