雪景點綴啤酒廣告
這些 Stella Artois 廣告營造出泡沫高腳杯的視覺錯覺
近日，多倫多錄得史上單日最高降雪量紀錄（多倫多皮爾遜機場錄得 46 厘米降雪，市中心部分地區更觀測到高達 56 厘米降雪），而位於安大略省首府 York 街及 Front 街的 Stella Artois 廣告，善用這場大雪，為那些勇於頂著寒風外出的人士帶來一絲樂趣。
這個切合時機的戶外廣告裝置，呈現一個巨型 Stella Artois 啤酒杯，並配以文字寫著：「Let it snow. Let it snow. Let it flow.」隨著雪花緩慢卻持續地飄落城中，雪花逐漸在廣告頂部堆積，營造出這個超大啤酒杯彷彿正溢出泡沫啤酒的錯覺。
這個巧妙的 Stella Artois 廣告，由 DraftLine、Starcom 及 Veritas 三方合作打造。
英文原文
Recently, Toronto recorded the snowiest single day in its history (Toronto Pearson Airport recorded 46 cm of snow and up to 56 cm was observed downtown) and Stella Artois ads at the Ontario capital city's York and Front streets made the most of the weather for those brave enough to brave the cold and get outside.
The timely out-of-home activation depicted an oversized glass of Stella Artois, with text that read "Let it snow. Let it snow. Let it flow." As snow slowly but continuously fell in the city, it gathered at the top of the ad, creating the illusion of the larger-than-life glass overflowing with frothy beer.
The clever Stella Artois ads were made possible in a collaboration between DraftLine, Starcom, and Veritas.
- 來源
- Trend Hunter
- 發布
- 2026-01-28
- 品類
- Billboards
- 出處
- famouscampaigns, stellaartois