自選花束廣告牌
5,000 朵 Tesco 母親節鬱金香組成互動裝置
為慶祝英國母親節，雜貨及日用品零售商 Tesco 於 King's Cross Station 舉辦一場動感十足的裝置活動，宣傳「Tesco Mother's Day Tulips」。這項裝置以 5,000 朵鮮艷的鬱金香，拼砌出「Need Anything From Tesco?」的字句，路過的行人可摘取花朵，作為臨時起意的禮物，帶回家與生命中的母親及母親般的長輩分享。Tesco 品牌大使在場為通勤者選取的花束包裝，將這項慷慨的裝置，轉化為 Tesco 全新品牌理念的一個鮮活示範。
這項動感十足的展示，並非單純向途經繁忙交通樞紐的旅客派發母親節禮物，而是提供了個人化、可自行挑選的花束，以及一個值得分享的故事。
英文原文
For Mother's Day in the UK, grocery and general merchandise retailer Tesco promoted Tesco Mother’s Day Tulips with a dynamic installation at King's Cross Station. This activation spelled "Need Anything From Tesco?" with 5,000 vibrant tulips that could be picked by passersby as a last-minute gift to take home and share with the mothers and maternal figures in their lives. Tesco brand ambassadors were on hand to wrap the flowers selected by commuters, turning the generous installation into a living example of Tesco's new brand platform.
Rather than simply handing out Mother's Day presents to travelers passing through a busy transportation hub, the dynamic display offered personalized, pick-your-own bouquets and a story to share.
- 來源
- Trend Hunter
- 發布
- 2026-03-16
- 品類
- Billboards
- 出處
- famouscampaigns