高度個人化書本封面
Monzo 推出《The Book of Money》，設有 800 款訂製封面
屢獲殊榮的手機銀行應用程式 Monzo 深明，每個人心目中「更善於理財」的目標各不相同，這正是其《The Book of Money》推出活動，特意提供 800 款店內獨家訂製封面標題的原因。
這本書以親切、簡明易懂的方式撰寫，旨在幫助讀者對理財更具信心，而為了讓這本書能觸及最需要它的人群，Monzo 與 Random House UK、BBH 及 Freuds 合作。最初，團隊構思出超過 8,000 個書本封面標題創意，其後精選出最受歡迎的一批，例如《The Book of Finally Extending the Kitchen》（終於擴建廚房之書）或《The Book of Being a Very Generous Tooth Fairy》（當一個超級大方牙仙子之書）。
Monzo 以 Soho 一間名為 The Book Nook 的快閃店，揭開整個活動序幕，其後將延續至戶外廣告內容及一場全國巡迴書展。
英文原文
Award-winning mobile banking app Monzo knows that a goal to be better with money looks different for everyone, which is why its launch campaign for The Book of Money includes 800 bespoke cover titles available in-store.
This book was written as a friendly, uncomplicated guide to feeling more confident about finances, and to help it reach the people who need it most, Monzo teamed up with Random House UK, BBH and Freuds. Initially, over 8,000 book cover title ideas were generated and whittled down to favorites like "The Book of Finally Extending the Kitchen" or "The Book of Being a Very Generous Tooth Fairy."
Monzo kicked off the campaign with The Book Nook pop-up in Soho, and it will continue with out-of-home content and a national book tour.
- 來源
- Trend Hunter
- 發布
- 2025-09-16
- 品類
- Creditcrunch
- 出處
- creative.salon, monzo