線下交友應用程式活動
Tinder Events 助用戶以低壓力線下群組方式結識對象
Tinder 在其首屆產品發布會上，公布全新應用程式內功能 Tinder Events，協助單身人士將線上萌芽的緣分延伸至線下。Tinder 首席營銷官 Melissa Hobley 表示：「我們從 Z 世代身上聽到的訊息是，他們希望聯繫感覺更自然、更社交，而非像正式的第一次約會。」「活動給予他們一同參與的事情，減輕了壓力，並將重心重新放回共同的氛圍之上。」
透過 Tinder 應用程式內的全新 Events 分頁，用戶可以瀏覽即將舉行的當地線下體驗活動，經照片認證的用戶可選擇「有興趣」以查看還有誰同樣感興趣。用戶其後可透過官方票務合作夥伴回應，並可期待沙灘運動、問答之夜及陶藝等手作活動。
Events 於洛杉磯率先推出，未來計劃擴展至更多城市。
英文原文
At its inaugural Product Keynote, Tinder unveiled Tinder Events, a new in-app feature that helps singles take connections sparked online, offline. “What we’re hearing from Gen Z is that they want connection to feel more natural, more social, and less like a formal first date," shared Melissa Hobley, Chief Marketing Officer at Tinder. "Events give them something to do together. It takes the pressure off and puts the focus back on shared energy."
With the new Events tab in the Tinder app, users can browse upcoming local in-person experiences, and photo-verified users can select “Interested” to see who else is interested. From there, users can respond via the official ticketing partner, and look forward to events like beach sports, trivia nights and hands-on activities like ceramics.
Events debuted in Los Angeles, and expansion to additional cities is planned and upcoming.
- 來源
- Trend Hunter
- 發布
- 2026-04-24
- 品類
- Romance
- 出處
- tinderpressroom