木製玩具系列
Jasey's Toy Chest 於 Toy Fair 2026 推出關注心理健康的玩具系列
Jasey's Toy Chest 於 2026 年玩具展上首度亮相，帶來一系列採用負責任來源木材製成的玩具，並圍繞青少年心理健康倡議建立品牌形象——此舉源於創辦人 Brian 及 Lauren Bernstein 夫婦失去愛子的經歷。這個由家族主導的品牌，與 Early Learning Centre 合作進行產品開發，並與 The Jed Foundation 及 The Kids Mental Health Foundation 合作，支持兒童及家庭情緒健康資源。
此系列包括 Magnetic Mix & Match People 等角色扮演組合，以及 Wooden Sparkling Smile Dentist Kit 木製牙醫工具組，同時亦有 Cruisin' Crocodile Pull Toy 拉繩鱷魚玩具及 Wooden Shape & Animal Blocks 等聚焦感官刺激的選項。所有玩具均採用 FSC 認證物料製成，並有 89% 的產品定價低於 30 美元，確保可負擔性。
Jasey's Toy Chest 藉此展示出，以使命為導向的品牌，如何能將具意義的倡議工作，與用心的產品設計結合，於玩具市場中建立獨特地位。
英文原文
Jasey's Toy Chest debuted at Toy Fair 2026 with a collection of responsibly sourced wooden toys, building its identity around youth mental health advocacy following the loss of founders Brian and Lauren Bernstein's son. The family-led brand partnered with Early Learning Centre on product development and with The Jed Foundation and The Kids Mental Health Foundation to support emotional health resources for children and families.
The line featured pretend-play sets such as Magnetic Mix & Match People and the Wooden Sparkling Smile Dentist Kit, alongside sensory-focused options like the Cruisin' Crocodile Pull Toy and Wooden Shape & Animal Blocks. All toys were made from FSC-certified materials, and 89% of the assortment was priced under $30 to support accessibility.
Jasey's Toy Chest shows how purpose-driven brands can combine meaningful advocacy with thoughtful product design to build a distinct presence in the toy market.
- 來源
- Trend Hunter
- 發布
- 2026-06-17
- 品類
- Activism
- 出處
- jaseystoychest