低酒精罐裝葡萄酒
Tuttavia 吸引尋求較清爽酒精選擇的年輕人
Tuttavia 是一個全新的低酒精罐裝葡萄酒品牌，運用低酒精釀酒技術研發而成，透過中止發酵過程，釀造出天然甜美的低酒精葡萄酒。這個全新系列，包括三款 Moscato 麝香葡萄酒、一款 Rosato 桃紅酒，以及一款活力洋溢的橙色氣泡酒，每款均透過包裝設計，傳遞獨特的個性。
Boutinot 營銷總監 Deborah Brooks 表示：「研究顯示，葡萄酒對年輕成年人的吸引力正在減弱，這個群體正積極節制酒精攝取量，尋求較清淡的替代選擇。」「透過將高質素、正宗地道的釀酒工藝，與清新、當代的品牌形象及包裝結合，Tuttavia 將透過一段連結葡萄酒、雞尾酒及即飲飲品的品牌體驗之旅，將全新消費者帶入葡萄酒這個品類之中。」
Tuttavia 於 2025 年 People's Choice Drink Awards 中，勇奪兩項金獎殊榮。
英文原文
Tuttavia is a new low-alcohol canned wine brand developed using low-alcohol winemaking techniques, where fermentation is stopped to produce naturally sweet low-alcohol wines. This new range includes a trio of Moscatos, a Rosato and a vibrant orange spritz, each of which has a unique personality communicated through packaging.
"Research shows that wine is attracting fewer young adults, and that this group is actively moderating its alcohol intake, looking for lighter alternatives," said Deborah Brooks, Marketing Director at Boutinot, "By combining high-quality authentic winemaking with fresh, contemporary branding and packaging, Tuttavia will bring new consumers into the wine category by taking them on a brand experience connecting wine, cocktails and RTDs."
Tuttavia won two gold awards at the 2025 People’s Choice Drink Awards.
- 來源
- Trend Hunter
- 發布
- 2025-05-14
- 品類
- Drinking
- 出處
- boutinot, boutinot