虛擬試穿技術
Remark 推出隨顧客移動的虛擬試穿技術
Remark 推出虛擬試穿技術，可即時將服裝呈現於顧客活動中的身體之上，有別於現有工具——現有工具要不將服裝貼附於靜態照片上，要不生成僵硬、猶如電子遊戲畫面般的動畫模擬。這項體驗毋須應用程式或下載，讓顧客可直接於產品頁面，以全高清畫質及即時幀率試穿服裝，並可於單次體驗中隨時切換尺碼、顏色及整套造型。
這項技術現與超過 70 個奢華品牌合作，包括 Ariat、J.McLaughlin 及 Veronica Beard，運用各品牌的影像及產品數據，準確呈現布料垂墜感及工藝質感。
隨著奢侈品零售商不斷尋找方法，於網上重現實體店購物般的信心感，Remark 的做法反映市場正邁向一種能重現發現及導購過程中人性化元素的 AI 技術，而非單純將交易過程自動化。
英文原文
Remark launched its virtual try-on technology that renders garments on a shopper's moving body in real time, unlike existing tools that either paste clothing onto static photos or animate stiff, video game-like simulations. The experience requires no app or download, letting shoppers try on garments directly from product pages in full HD at real-time frame rates while swapping sizes, colors and full looks mid-session.
The technology works with more than 70 luxury brands, including Ariat, J.McLaughlin and Veronica Beard, using each brand's imagery and product data to accurately render fabric drape and craftsmanship.
As luxury retailers search for ways to replicate the confidence of in-store shopping online, Remark's approach signals a shift toward AI that recreates the human elements of discovery and guidance rather than simply automating transactions.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Ai
- 出處
- prnewswire