葡萄酒專業發展計劃
Ethica Wines擴展其World Wine Pro計劃
Ethica Wines 是一家經營高端意大利葡萄酒進口及分銷業務的國際企業，宣布擴充其 2026 至 2027 年度 World Wine Pro 計劃。此項專業發展計劃，將銷售及行銷人員，送往意大利進行沉浸式、實作型教育行程，讓他們到訪合作酒莊、葡萄園及當地社區，直接接觸每瓶酒背後的生產工藝及文化傳統。
Ethica Wines 正投入約 200 萬美元於人才培育發展之上，其理念建基於一項前提：能真誠闡述葡萄酒源起故事——由土壤成分到採收工藝——的知識淵博代表，能與分銷商、零售商及餐飲採購商，建立更具說服力及可信度的互動關係。
自推出以來，World Wine Pro 計劃已讓超過 200 位專業人士，得以親赴意大利，而目前這次擴充，將迎來至少 12 位新參加者。
英文原文
Ethica Wines, an international importer and distributor of premium Italian wines, has announced the expansion of its World Wine Pro program for the 2026–2027 period. This professional development initiative sends sales and marketing personnel on immersive, hands-on educational trips to Italy, where they visit partner wineries, vineyards, and local communities to gain direct exposure to the production methods and cultural traditions behind each bottle.
Ethica Wines is directing approximately $2 million toward human capital development, operating on the premise that knowledgeable representatives who can authentically articulate the narrative of a wine's origin — from soil composition to harvest techniques — create more compelling and trustworthy interactions with distributors, retailers, and hospitality buyers.
Since its inception, the World Wine Pro program has already enabled over 200 professionals to travel to Italy, and the current expansion will host at least 12 new participants.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Education
- 出處
- winebusiness