敏感牙齒雪糕甜品
Sensodyne 為夏日打造全球最冰凍甜品
對於牙齒敏感人士而言，咬下雪糕甜品往往是引發疼痛的常見誘因，而 Sensodyne World's Coldest Treat 正正正面回應這個問題，協助消費者克服這種恐懼。
此宣傳活動以 Sensodyne Clinical Repair 牙膏為主角，並與名廚 Simon Davies 合作研發而成。這款雪糕甜品是一款藍莓雲呢拿白朱古力甜品，以液態氮急凍，令第一口便帶來極致冰凍感受。活動以趣味手法呈現品牌產品的功效，同時融入應景的季節元素。
女演員 Michelle Buteau 協助推出 Sensodyne 的 World's Coldest Treat，並表示：「沒有人想因為牙齒無法承受，而在整個夏天都要避開雪糕或冰凍飲品。World's Coldest Treat 是一個有趣的方式，讓大家透過第一口測試，看看自己的牙齒是否正在向你發出警號。畢竟，冰凍感應該留在甜品裡，而不是留在你的牙齒裡。」
英文原文
A common trigger of pain for those with sensitive teeth is the act of biting into an ice cream treat, which is something the Sensodyne World's Coldest Treat takes on to help consumers tackle their fear.
The marketing campaign puts the Sensodyne Clinical Repair toothpaste in the spotlight and was developed through a collaboration with Chef Simon Davies. The ice cream dessert is a blueberry vanilla white chocolate dessert that's frozen with liquid nitrogen to give it an intensely cold first bite. The campaign takes a cheeky approach by putting a spotlight on how the brand's product works, while also incorporating a seasonal element.
Actress Michelle Buteau helped launch the World's Coldest Treat from Sensodyne saying, "Nobody wants to spend the summer avoiding ice cream or frozen drinks because their teeth just can't handle it. The World's Coldest Treat is such a fun way to put that first bite to the test and see if your teeth are trying to tell you something. Because honestly, the cold belongs in the treat, not in your teeth."
- 來源
- Trend Hunter
- 發布
- 2026-08-19
- 品類
- Marketing
- 出處
- drugstorenews