牛奶風格香水宣傳
Snif 邀請 Rob Rausch 拍攝 2% 香水宣傳活動
Snif 推出旗下香水「2%」的宣傳活動，此香水屬於品牌 Milk + Cereal 系列的一員，並與 Rob Rausch 合作，出任此活動的代言人。
這次合作是在品牌發現 Rausch 確實是其產品的真心愛用者後，自然而然發展而成，此宣傳活動更於他位於阿拉巴馬州的真實農場拍攝，真實呈現他的鄉郊根源，以及他所體現的簡樸、平易近人的氣質。Snif 的「2%」香水於今年 4 月首度推出，靈感源自甜膩穀物牛奶那份令人懷念的香氣，以及晨間例行公事所帶來的安穩感。此香水的成功，促使品牌拓展至身體護理領域，推出 Body Whip 身體乳霜，讓消費者得以在日常護理流程中層疊使用這款香氣。
為進一步與消費者互動，Snif 於紐約市 Chelsea Ulta Beauty 分店，舉辦一場與 Rausch 見面的實體活動。作為此活動的一部分，品牌提供一場「牛奶小休」體驗，邀請粉絲於實體社交場合中，親身接觸這款香氣及此宣傳活動的個性魅力。
英文原文
Snif has introduced a campaign for its 2% fragrance, which is part of the brand's Milk + Cereal collection, and has partnered with Rob Rausch as the face of the initiative.
The collaboration developed organically after the brand discovered Rausch was a genuine enthusiast of their products, and the campaign was shot at his actual farm in Alabama to authentically reflect his rural roots and the simple, approachable energy he embodies. Snif’s 2% fragrance, which initially launched in April, is inspired by the nostalgic aroma of sweet cereal milk and the comfort of morning routines. Its success has prompted an expansion into body care with the introduction of a Body Whip product that allows for layering the fragrance throughout one's daily regimen.
To further engage consumers, Snif is hosting an in-person event with Rausch at the Chelsea Ulta Beauty location in New York City. As part of this activation, the brand offers a milk break experience that invites fans to interact with both the fragrance and the campaign's personality in a tangible, social setting.
- 來源
- Trend Hunter
- 發布
- 2026-07-04
- 品類
- Fashionformen
- 出處
- snif.co