讀書會啟發蠟燭系列
Yankee Candle 與 Reese's Book Club 推出聯乘產品系列。是次合作包含四款限量香薰蠟燭，將於全年分批推出。每款蠟燭均按主題對應該讀書會每季精選書目而設計。
Yankee Candle 與 Reese's Book Club 之間的合作，不僅限於實體蠟燭系列，更延伸至計劃中的線下活動，以及參與更大型的體驗式節慶活動。在整體策略中，兩個品牌旨在將香氛帶來的感官體驗，與文學帶來的敘事沉浸感融為一體。
Yankee Candle x Reese's Book Club 合作系列的首款限量版香氛，命名為「A Fresh Chapter」，與《紐約時報》暢銷書、Laura Dave 所著的《The First Time I Saw Him》配套推出。這款蠟燭的靈感，源自「既振奮人心又令人安心的全新開始」。
圖片來源：Yankee Candle x Reese's Book Club
英文原文
The partnership between Yankee Candle and Reese's Book Club extends beyond the physical candle collection to include planned in-person events and participation in larger experiential festivals. Throughout their strategy, the brands aim to fuse the sensory engagement of fragrance with the narrative immersion of literature.
The first limited-edition fragrance from the Yankee Candle x Reese's Book Club collaboration is dubbed 'A Fresh Chapter,' and it pairs with New York Times bestseller, 'The First Time I Saw Him' by Laura Dave. The candle is inspired by "new beginnings that are both energizing and reassuring."
Image Credit: Yankee Candle x Reese's Book Club
- 來源
- Trend Hunter
- 發布
- 2026-01-29
- 品類
- Books
- 出處
- ir.newellbrands